The top 10% of submissions to the AI safety arguments competition was a crowdsourced attempt to make some really good one-liners and short paragraphs that do a really good job arguing and articulating specific AI concepts. I tested that document on someone though, and by itself I don't think it worked very well. So it might be one of those things where it looks good to someone already familiar with the concepts, but doesn't work very well in the field.
I had some success with the AI sections in The Precipice and What We Owe The Future, both are less than 10 pages (between 10-15 small book pages) and were clearly reviewed and optimized by multiple people, not just one person setting aside a few hours to write something that looks like it works.
It can't be emailed to people, but screens aren't necessarily the best place to do a lot of critical thinking for most people. Plus, loaning someone a book and personally recommending them the best part, is a nice gesture (DO NOT buy them a copy to display wealth or dedication, if necessary buy yourself a second copy and loan the first one out, AI has strong absurdity heuristic effects so you never want to come off as obsessed).
Yep, books are good too. Maybe MacAskill + Ord would agree to release pdfs of the AI sections to the public?